When delivering content on the Web, speed is key. The faster your site can respond to user requests, the better the experience for users. And when a user’s experience is positive, he or she is more likely to spend a lot of time on your site, thereby increasing your organic search rankings.
How fast do your Web pages load? According to Google, which is still by far the leading search engine provider, page speed helps your rankings. If your pages are loading super fast, then you get an extra SEO boost for free! It also helps with the overall user experience. How many times have you clicked a link and watched the spinning wheel for upwards of five seconds? Often, if a site takes longer than that to come up, visitors are likely to leave. We live in a "microwave" mentality; we want results now.
